Does Authentication Really Matter?

Authentication

Authentication means that a trusted third party has verified the identification information contained in your SSL certificate, assuring customers that your site is actually your site. Concerns about fraud and identity theft have made users more hesitant to share personal information with unfamiliar web sites. However, 86% of online shoppers feel more confident about entering personal information on sites using security indicators.

Was this answer helpful? 0 Users Found This Useful (1 Votes)